24 Creator Problems That Could Be Your Next Business Idea

“If you’re a creator, what problems do you have?”

I love this kind of question on social media. The replies are sparks to switch the mind to idea hunting mode.

Ideas for businesses.

Ideas for content.

Creators will pay to have their problems solved.

If you bring a solution to them, it could be the start of something… profitable.

On this specific post there was nearly 100 creators spilling their guts on the challenges they face.

So, being the nice guy that I am 😀 I went through every reply and summarized the main stumbling blocks.

If your target market are creators (and why wouldn’t it be — the creator economy is poised to explode over the next few years) then you’re going to love this list.

As the ecosystem grows, the total addressable market of the creator economy could roughly double in size over the next five years to $480 billion by 2027 from $250 billion today,

 Goldman Sachs, April 2023

That growth from new creators coming into the market is going to bring more of the same problems that I’ve laid out for you below.

If you want to focus on the creator market to build a business, a side hustle or freelance work, here are 24 problems creators face.

In no order of importance or preference. I just made them look tidy:

  • Positioning
  • Copywriting
  • Consistency
  • Picking tools
  • Content ideas
  • Email marketing
  • Building authority
  • Creating at speed
  • Finding new leads
  • Imposter syndrome
  • Motivation to create
  • Beating competition
  • How to create offers
  • Growing an audience
  • How to validate ideas
  • Shiny object syndrome
  • How to outsource tasks
  • Keeping track of everything
  • Building partnerships / networking
  • Pricing strategies for digital products
  • Focus on things that move the needle
  • What to do when you’ve built an audience
  • Converting social followers to email subscribers
  • Finding time for everything (around 9 to 5 and family)

Each of these things could be broken down into smaller problems to solve.

Let’s take “Growing an audience”, for example.

By itself that’s a broad place to start. You could get specific:

  • By social platforms
  • Using communities
  • Using content
  • Paid or organic
  • Word of mouth
  • Video platforms
  • SEO for audience growth
  • Etc etc.

Go where your experience fits best.

If you don’t have experience, make it your mission to get the experience.

Using the same “Growing an audience” example… go and grow an audience.

Pick a topic, and learn how to build an audience on your platform of choice. Document your processes, results and takeaways. Share them publicly or in an email list.

Armed with your documented process and results, help other struggling creators do the same.

The amazing thing about the creator economy is we can jump in and be the creator.

No exams required. No licenses. No certification.

You don’t need to get permission.

Get firsthand experience of the problems other creators face. Solve the problems and turn that into a business.

Back to our list of problems…

Pick something you can solve, and start creating content and products around it.

Decide on a business model that works for you (and effectively solves the problem for creators).

For example:

  • Books
  • Courses
  • Coaching
  • Consulting
  • Community
  • Building software
  • Affiliate marketing
  • Physical products
  • Done for you services
  • Templates / resources
  • Events (in person or virtual)
  • Ad supported content (newsletters, websites, videos, podcasts)

If you want to start small (good place to test the waters), I wrote about how to create simple digital products to sell

Let’s wrap this up.

Supporting the creator economy looks like a good place to be. The clever financial wizz kids at Goldman Sachs seem to think so.

But go and use your own eyes and ears. Research what’s happening on the ground. Dive deep into the conversations on social media and within communities.

  • Look for problems or start with something off my list above.
  • Find the creators who need that help.
  • If you lack experience, go get some.
  • Pick a business model or product type and test the water.
  • Profit

Let me know what you think and I’ll happily answer questions in the comments.


My newsletter helps creators figure out how to build financial freedom online with digital products. You can get it here

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